Graphic Design Industry Sectors

Graphic Design Industry Sectors

The graphic design industry is a sector that keeps expanding over the years. There are different types of graphic design industry sectors:-

• Illustration
  
  Illustration is the use of examples to make ideas more concrete and to make generalizations more specific and details. Examples are a ways to enable writers not just to tell but to show what they mean. For example, an essay about recently developed alternative sources of energy becomes clear and very interesting with the use of some examples like solar energy or the heat from the earth's core. The more specific the example, the more effective it is. Along with general statements about solar energy, the writer might offer several examples of how the home building industry is installing solar collectors or panels instead of conventional hot water systems, or building solar greenhouses to replace conventional central heating. These types of ideas or example or ideas make people want to read the essay.
• Advertising 
  
  Advertising is a form of communication normally used to persuade an audience, viewers, readers or even listeners to take actions related to products. Most commonly, these action or results are there to drive consumer behavior with respect to a commercial offering, although political and ideological advertising which is also common. Advertising messages are usually paid for by sponsors and viewed thought various traditional media that also include mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail and new media such as websites and text messages.
• Animation 
  Animation is a simulation of movement created by displaying a series of pictures, or frames. Cartoons on television are one example of animation. Animation on computers is the main ingredients of multimedia presentations. There are many software applications that enable you to create animations that you can display on a computer monitor. Animation starts with independent pictures and puts them together to form the illusion of continuous motion where as video takes continuous motion and breaks it up into discrete frames. Therefore there is a difference between animation and video which people often mistaken.
• Website design
  
  Describes the tasks of designing HTML driven web pages to be displayed over the World Wide Web. Web design encompasses a number of important elements including color, layout, and overall graphical appearance. Web designers consider the site's audience, function, and traffic to specific sections when deciding designs. Web design has become a very lucrative business as more and more companies create websites.
• Desktop publishing
  Desktop publishing is the use of the computer and specialized software to create documents for desktop or commercial printing. Desktop publishing refers to the process of using the computer to produce documents such as newsletters, brochures, books, and other publications that were once created manually using a variety of non-computer techniques along with large complex phototypesetting machines. Today desktop publishing software does it all - almost. But before PageMaker and other desktop publishing software there were e-scales, paste-up, and other non-desktop computer ways of putting together a design for printing.
  
  
• Exhibition and display design
  
  An exhibition is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within museums, galleries and exhibition halls, and World's Fairs. Exhibition includes a major of art museums and small art galleries; interpretive exhibitions, as at natural history museums and history museums, for example and commercial exhibitions or a trade fairs.
  
  Display design a field of the decorative arts that includes the temporary festive decoration of streets, public squares, and industrial sites window dressing and the design of decorations and displays for demonstrations, public holidays, athletic events, parades, and various types of exhibitions. Display design that makes use of the expressive resources of architecture, sculpture, painting, graphics, theater, film-making, and lighting. It also interacts with the existing architecture. We can say that display design is similar to stage design. However, in traditional theater the set and other visual elements are perceived from a single external point of view, that is, the audience hall, whereas in display design the spectator is usually inside a multidimensional space, such as an exhibition, he makes himself a participant in the artistic resolution of the action, as in a demonstration.
• Corporate Identity design
   
  Corporate Identity design is a combination of color schemes, designs, words and so on that a firm employs to make a visual statement about itself and to communicate its business philosophy. It is an enduring symbol of a firm about how views itself, how it want to be viewed by others, how others recognize and remember it. Unlike corporate image (which is 'in there' changeable mental impression), corporate identity is an 'out there' sensory experience conveyed by things such as buildings, decor, logo, name, slogan, stationery, uniforms, and is largely unaffected by its financial performance and ups and downs in its fortunes. Corporate-identity is either strong or weak (not positive, negative, nor neutral like a corporate image) and it is more or less permanent unless changed deliberately.
• Multimedia Design
  
  Multimedia Design is a way of communicating a concept or information by the use of website, CD-ROM or kiosk, usually in an interactive form. Television uses multimedia specialists in the non-interactive form. Many different varieties of media and techniques are used in production. As a multimedia professional you will be skilled in manipulating images and information from a variety of sources including audio, video, still images, animation, physical objects, text, soundtracks and digital data using computer applications and related visual and sound techniques. There are two types of multimedia designer interactive and non-interactive.
  
  Interactive designer works on kiosks, interactive DVDs, Blu-ray Apps, and Web Design. Audio, Video, Animation, Photos and more can be elements in the overall design of the output. But it is the Graphical User Interface (GUI) that sets Interactive design apart from Audio Visual Design. There has to be some sort of navigation involved that gives the user the choice of which content they choose to access and when to access it. So as an Interactive Multimedia Specialist, it will be your job to make sure that all media elements tie in together effectively, AND the user can easily navigate to find the information that they seek through the Graphical User Interface and non-interactive designer works with output such as TV & the Internet. Commercials, websites using Flash or HTML5, and movies are all examples of work that an Audio Visual Specialist might have his or her hands in, they are the kind of work that can be seen.
• Packaging
  
  Packaging is more than just your product's pretty face. Your package design may affect everything from breakage rates in shipment to whether stores will be willing to stock it. For example, "display ability" is an important concern. The original slanted roof metal container used for Log Cabin Syrup was changed to a design that was easier to stack or store after grocers became reluctant to devote the necessary amounts of shelf space to the awkward packages. Other distribution related packaging considerations include:-

Labeling: - You may be required to include certain information on the label of your product when it is distributed in specific ways. For example, labels of food products sold in retail outlets must contain information about their ingredients and nutritional value.

Opening: - If your product is one that will be distributed in such a way that customers will be able to sample or examine it before buying, your packaging will have to be easy to open and to reclose. If, on the other hand, your product should not be opened by anyone other than the purchaser for instance then the packaging will have to be designed to resist and reveal tampering.

Size: - If your product must be shipped a long distance to its distribution point, then bulky or heavy packaging may add too much to transportation costs.

Durability: - Many products endure rough handling between their production point and their ultimate consumer. If your distribution system can't be relied upon to protect your product, your packaging will have to do the job.

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