Everything You Need To Know About The "IBM" Logo

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International Business Machine IBM (Paul Rand)

IBM is one of the world’s most decipherable logo designs as people say that it is difficult to read and understand but it is one of the best examples of a simple yet attractive and ideal illustrative logo or emblem for the brand. The IBM logo shows confidence, value, quality and innovative technology for customers.

Initially, the company adopted a globe version for IBM logo. Through the years, it was redesigned and improved several times. When globe version of IBM logo failed, the company employed a friendly and easy image for the logo design. In the renovated emblem, the letters ‘IBM’ were inscribed in a bold and impressive typeface. After some years, this IBM logo was again revamped but the alphabets were featured in the same manner.

IBM is recognized all around the world due to its easy going image. The IBM logo was re-designed by Paul Rand who had designed the previous logo as well. This logo is very much has the previous logo but with a more solid, bold and impressive typeface and a more balanced image.

The IBM logo holds a rectangular structure which defines high a corporate approach of the company. Inside the rectangle, the words IBM are inscribed or written in a highlighted bold fashion to attract the intention of people better and the eight parallel lines are shape in equals sign which is use in all great formulas or after all great formulas.

A black tint is used in a gracious way in the IBM logo; it is one of the most professional colours that can be used for logo designs. Black explains the strength of the company and gives a new direction and more elegance to the logo.

IBM logo represents a very simple and hard to forget typeface. The letters are written in a bold font which projects decent characteristics of the firm and its products. Alphabets in IBM logo have horizontal stripes which furthermore underline the attributes of IBM industry.