Paul Rand
The American graphic
designer Paul Rand was born Peretz Rosenbaum in New York in 1914. Paul Rand was
a true pioneer of American graphic design, developing numerous memorable logos
for distinguished firms such as Westinghouse, Next Computer, IBM , United Parcel Service (UPS ),
and the American Broadcasting Company (abc) as well as Yale University and
apple.
From 1929 until 1934, Paul Rand studied in New York at Pratt Institute, the Parsons School of Design, and the Art Students League. Paul Rand's early works reveal the influence of the European avant-garde of the day, Cubism and Constructivism as well as the Bauhaus and Rand also applied their design principles to graphic design.
From 1936 until 1941 Paul Rand was art director of "Esquire" and "Apparel Arts “magazines. Between 1938 and 1945 Rand designed the much admired covers of "Direction" magazine. From 1941 until 1954 Paul Rand worked for the New York advertising agency William H. Weintraub, where he collaborated with the copywriter Bill Bernbach. From 1956 Paul Rand freelance as a graphic designer and consultant for Westinghouse andIBM .
In addition, Paul Rand was a professor of graphic design at Yale University in New Haven, Connecticut. Paul Rand wrote several important books on design, including "Thoughts on Design" (1947), "Design and the Play Instinct" (1955), "A designer's Art" (1985), and "Design, Form and Chaos" (1993).
From 1929 until 1934, Paul Rand studied in New York at Pratt Institute, the Parsons School of Design, and the Art Students League. Paul Rand's early works reveal the influence of the European avant-garde of the day, Cubism and Constructivism as well as the Bauhaus and Rand also applied their design principles to graphic design.
From 1936 until 1941 Paul Rand was art director of "Esquire" and "Apparel Arts “magazines. Between 1938 and 1945 Rand designed the much admired covers of "Direction" magazine. From 1941 until 1954 Paul Rand worked for the New York advertising agency William H. Weintraub, where he collaborated with the copywriter Bill Bernbach. From 1956 Paul Rand freelance as a graphic designer and consultant for Westinghouse and
In addition, Paul Rand was a professor of graphic design at Yale University in New Haven, Connecticut. Paul Rand wrote several important books on design, including "Thoughts on Design" (1947), "Design and the Play Instinct" (1955), "A designer's Art" (1985), and "Design, Form and Chaos" (1993).
Available
at: - http://famouslogos.org/logos/apple-old-logos.jpg
Creativity (what is new or
different from the way it has been done in the past?)
The apple logo has a very unique
history. The earliest logo was Sir Isaac Newton sitting under a tree where he
derived his theorems of gravity. The apple itself in the Apple logo today
symbolizes the identity of the Apple brand. The apple logo just before we look
at today, consist of seven colours just like a rainbow speaking of the
separation of white light and the introduction of colors to the IT products.
The apple logo today also pays tribute to the legend Alan Turing who had
committed suicide after eating a cyanide-laced apple. The modern and unique
design enables the Apple logo to stand out from the rest of the motifs to signify
the quality standards of its produces. The modern and unique design enables the
Apple logo to stand out the rest of the motifs to signify the quality standards
it produces as it is clear and very simple.
Use of emotional elements (what are they?)
The apple logo creates a lot of
emotion towards people and the society first of all the colours in the logo are
easily detectable and attracts people intention easily then we have the apple
with a bite taken from its right side. It also features a leaf tilted toward
the right hand side. When people look at the apple logo they think of the apple
store, the friendly people dressed in bright coloured clothing, a clean
atmosphere in which everything is well-designed. Furthermore, when we interact
with customer service in-store or via phone support, they get the same
feelings.
Quality of the message (clear or
muddy, important or trivial)
The message of the apple logo is hidden and quite muddy the bite taken from the right side of the apple is the history of the legendary, Alan Turing who had committed suicide after eating a cyanide-laced apple. Many people do not know the history of apple logo they think that apple logo is here only to represent the company, it product and its qualities. The old logo as a complete different history it was “was Sir Isaac Newton sitting under a tree where he derived his theorems of gravity” whereas the new not represents Alan Turing. An apple is what the entire Apple logo consists of, speaking for its identity on its own.
The message of the apple logo is hidden and quite muddy the bite taken from the right side of the apple is the history of the legendary, Alan Turing who had committed suicide after eating a cyanide-laced apple. Many people do not know the history of apple logo they think that apple logo is here only to represent the company, it product and its qualities. The old logo as a complete different history it was “was Sir Isaac Newton sitting under a tree where he derived his theorems of gravity” whereas the new not represents Alan Turing. An apple is what the entire Apple logo consists of, speaking for its identity on its own.
Use of
spiritual elements (what are they?)
The simple logo of the apple
with colours inside it has a lot of meaning. The apple appears in many
religious traditions and folktales often as a mystical or forbidden fruit. The
six colours inside of the apple logo are red for angry, blue for calmness,
orange for peace, yellow for wisdom and green for nature they are the colour
found in a rainbow. The word apple was used as a generic term for all (foreign)
fruits other than berries, but including nuts in the 17th century.
Use of
challenging elements (what is challenging and why?)
He surely has done a lot of analysis
and research before reaching his final as the logo has made a great success
everyone around the world knows about the apple logo and his designs too. The
designer had to make sure that the logo does not affect any one and can be uses
for years without having an effect on the society
Craftsmanship (what is done to
perfection?)
The craftsmanship
in this logo is the balance, rhythm and texture use for the making of the logo.
The position of the element use and colour should be well balance, and also in
harmony. The first logo of the apple was
a painted logo Paul Rand had to know where and how to place the logo inside of
the apple logo. He also had to decide which part has to be bitten so that the
logo appears natural. With the advance of technology the apple logo is
re-design on the computer.
Use of humor or
entertainment (what are they?)
The apple logo is
seen in a lot of movies and comics too for example the Simpsons and South Park
which are great comics in the USA and also around the world. We can see the apple logo use as a forbidden
fruit in many story books. People say that the apple products are just like a
forbidden or magic apple as everyone one has one of its products or want one
but can’t afford it as it is quite expensive.
Commercial
Success (what is its impact on other designers and society in general?)
The apple logo has
made a great success, everyone around the world can identify the apple logo
even six years old child can identify it. Apple has even t-shirt and other
accessories with the apple logo printed on it and people enjoy buying these
items. We people sees the apple logo
they think about the quality and the price as apple products are quite
expensive. Apple is considered has a luxury item or product.
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