Packaging Evaluation Kinder Bueno and Chocapic

The two products that I am comparing are kinder Bueno and Chocapic. Kinder Bueno is a famous
chocolate bar which is pack in a white and orange plastic foil packet white to represent milk and orange to spice things up give you the feeling that time is dragging. Orange is also related to sexuality and reproduction which increases your envy of having it. Kinder has made it a way so that the package
appears attractive to both adults and special children. The package has perforated ends for an easy
opening. The text is quite distinctive and the main display panel shows a picture of the bars and a
cross section of the filling. Also present is a glass of milk and hazelnut which represents the flavor of the filling. The reverse side of the packaging contains the ingredients, nutritional information and contacts. Inside the foil packaging, there are 2 bars which are both individually wrapped inside transparent plastic wrappers. The weight of the packaging is 43g. Kinder has made it a way so that once you open the plastic wrapping; there is a subtle smell of chocolate dusting. When you pick a kinder Bueno you noticed how light and delicate it is and you really get that you are see on the package 2 crispy wafers bars filled with really light and smooth cream with a nicely tempered chocolate coating.

Chocapic is also a very famous cereal made for children by nestle. It is packed in a rectangular
box made of carton paper on which and has an exciting image ofPico, a dog that loves chocolate with
a bowl of Chocapic cereal and it is very colorful brown, green, red and yellow to represent
chocolate, a green top boarder to represent fertility and growth, a red bowl in which the cereal to
represent love and passions for the cerealand finally they have use yellow for the dog t-shirt which represent clarity for making the right decision and relief from nervousness and exhaustion, yellow also represent sharpness and concentration skills. Chocapic has a strong chocolate flavor. In later advertisements it is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic. In addition, it is available on 3 sizes 350g, 500g, and 700g. This means that is covers all the different family sizes from nuclear to extended families with more than three children. In
addition, the package contains all the necessary information about the product
protein, calcium vitamins, barcode and so on. Another important attribute of the packaging is that
it provides children with stories about different games and toys of heroes' cartoons. Even if this packaging is very appreciated by children, it has not different from what Chocapic competitors do, so Chocapic has bring it to the next level to encourage persuade children to buy their brand or cereal by
adding a highly innovative and smart integrated 3D game animation to the package which turns the
cereal boxes into a small 3D videogame
console.

Both Kinder Bueno and Chocapic have competitors for Kinder it is other chocolate bar such as Cadbury, Kit-Kat, Cherry Rip, Twisted, Snickers, Mars, and for Chocapic it is Coco Pops, NutriGrain, Milo, Coco Crunch, Crunches and other cereal for kids. Both Kinder and Chocapic has to make it to the shelves so to pursued or encouraged customers to buy them, they have to use different strategies and marketing system but I personally prefers Chocapic strategies with is more innovative and attractive to children. Instead of using only TV, Billboards, testing points in supermarket, Website, Competitions advertisement Chocapic has added a small 3D videogame console to the box itself which makes it more outstanding on shelves and attractive to children eyes as children would prefer to buy Chocapic instead of other cereals to get the same 3D console for free. Kinder Bueno does not really have to make itself outstand on shelves as it appears quite everywhere in supermarket freezer has some people prefers it cold and hard, testing spots, near the cashier, front of the supermarket has it puts often put soldes its products and of course we can find it on chocolates shelves and it also have other advantage it has two types of kinder Bueno white chocolate and the normal one due to people prefers this means that Kinder Bueno has twice the chance of getting sale whereas Chocapic has only one flavor.

Kinder Bueno and Chocapic have use flexography printing on their packaging and they are both recycle
packages to protect the environment and which can be fold in the way we want but Kinder Bueno uses
plastic while Chocapic uses carton paper that why the kinder Bueno print and package look more elegant. Flexography is a printing method that is very is frequently used for printing on plastic, foil, acetate film, brown paper, plastic bags, milk carton, cereals carton, disposable cups, candy bar wrappers and other materials used in packaging; flexography uses flexible printing plates made of rubber or plastic. The inked plates with a slightly raised image are rotated on a cylinder which transfers the image to the substrate. Flexography uses fast-drying inks, is a high-speed print process, can print on many types of absorbent and non-absorbent materials, and can print continuous patterns (such as for giftwrap and wallpaper).

I think that Chocapic has gone a bit over budget on his packaging but its product look more innovative and outstanding on shelves that it was already and it’s kind of a publicity as lot of people and special children will talk about their new innovative console box whereas it seems that Kinder Bueno has stay in the budget plan on its packaging it has keep it very simple and elegant it is value for money. Kinder Bueno is for pleasure only but it contains a lot of fat and calories which is not quite healthy whereas Chocapic does not only look and taste good it contains all the things that our body needs in the morning to keep us healthy for our daily basic.

Chocapic

Kinder Bueno