Pepsi Famous Logo Of Paul Rand

Pepsi logo is not only one of the most well-known logos but also one of most greatly evolved logo over a great period of time. Over 100 of years of success the Pepsi Company still stands out in the beverage industry and despite the increasing competition in the market. Pepsi still remains successful in providing its consumers with satisfaction and quality.

Since 1903 the Pepsi logo still remains the same but with a very little innovation. The founder of Braham was the founder of the Pepsi logo which was first a scribble. Later when the drink became very popular, he decided to formulate the logo and it now appeared as a better version with more defined curves. The most visible change happen in the 1940 and 1950 the original red logo was given red and blue colour and with a slight change in the shape this was done by Paul Rand. Finally in 1998, when the company celebrated it’s 100 years of success Paul Rand decide to change the Pepsi logo into a sphere and it still remains the same until today 2011.

The shape of the Pepsi logo refer to a three dimensional globe with two opposite colors and with a white swirl in the middle, separating the globe into two halves. The typography is written alongside which give a fairly simple structure to the logo.

The Pepsi logo has two distinct colors one hemisphere red and the other hemisphere blue. The font or typography appears in white with a blue boarder to make it visible even form distance. Red normally represents anger, blood, fear, warning, death and blue normally represent the sea, sky, tranquility, harmony so the Pepsi logo is trying to tell you if you are hot, angry, tried drink a Pepsi and become cool, tranquility and relax.

The typography of the Pepsi logo is very simple and elegant ; roman and italicized style.

htttp://www.famouslogos.org/logos/pepsi-logo.jpg