Tones give volume to image

Tones give volume to image.

As you notice can see the different between superman and flash, superman stands out more than flash has it has been tone down. Superman also gives a 3D effect to the image.

When the artist is working a flat, two-dimensional surface, as in drawing and painting, in order to create three-dimensional, rounded or projecting objects, he or she must rely on illusion alone (more on 2-D and 3-D later). In other words, the 2-D artist must learn to “fake it.” A circle is rendered into a ball by using smooth, TRANSITIONAL values, gently moving from dark to light, whereas a box needs ABRUPT value changes to show that the light is different around its corners, top, and the side facing the viewer. BROKEN values are what cause us to see texture in a drawing, painting or print. Looking closely at a rendering of crumpled paper, you can see many little abrupt changes in value which, when you move back from the artwork, blend to become the subject matter. Generally, lighter values appear to be “closer” to the viewer, and darker values tend to “recede” from the viewer. All of these characteristics of value help the artist create illusions of space in two-dimensional works of art.

Some pictures that have been toned by Agus Suwage.

Agus Suwage
Brobak Suck Therefore I Am, 2004
Oil on Canvas

Agus Suwage

Cindera Mata A La Indonesia (Souvenir from Indonesia),
1996 Mixed Media

Agus Suwage

I Lick, 2004 

Oil on Canvas

As you can see all these three images have been toned, the artists have use tone in his artwork as he wanted to give an importance on the colored object. In all three images the artist is trying to express his emotion in a different way. It gives you the feel that these emotions are very important to him. The artist normally uses himself in most of his artwork and loves to express his own feelings or emotion to the public. 

The artist is born in 1959; Agus Suwage (pronounced soo-AH-gay) is one of Indonesia’s most visible contemporary artists. His New York solo debut at Tyler Rollins Fine Art in 2011 was death-saturated, filled with images of skeletons, though its tone was far from downbeat. Mr. Suwage, who began his career as graphic designer in the city of Jogjakarta, where he lives and works, made a brash, antic thing of mortality: a skull in one oil-on-zinc painting had Mickey Mouse ears; another got a kiss on the mouth from the artist himself.

Why Is Tone Important To Art Work ?

Why is tone Important to art work ?

When the artist is working a flat, two-dimensional surface, as in drawing and painting, in order to create three-dimensional, rounded or projecting objects, he or she must rely on illusion alone (more on 2-D and 3-D later). In other words, the 2-D artist must learn to “fake it.” A circle is rendered into a ball by using smooth, Transitional values, gently moving from dark to light, whereas a box needs abrupt value changes to show that the light is different around its corners, top, and the side facing the viewer. Broken values are what cause us to see texture in a drawing, painting or print. Looking closely at a rendering of crumpled paper, you can see many little abrupt changes in value which, when you move back from the artwork, blend to become the subject matter. Generally, lighter values appear to be “closer” to the viewer, and darker values tend to “recede” from the viewer. All of these characteristics of value help the artist create illusions of space in two-dimensional works of art.

Tone dark to light

Tints, Tones and Shades: These terms are often used inappropriately but they describe fairly simple color concepts. The important thing to remember is how the color varies from its original hue. If white is added to a color, the lighter version is called a "tint". If the color is made darker by adding black, the result is called a "shade". And if gray is added, each gradation gives you a different "tone."

Similar values distributed in patterns throughout a work of art can lead the viewer’s eyes around the piece to receive the message the artist intended to send. Thus value is an important compositional device, but values can be used to create the illusion of space as well.

Being “0” the lightest and “5” the darkest.

 

What Is Tone in Art Terms ?

What is tone?
Almost every color we see in our day-to-day world has been toned either a little or a lot. This makes for more appealing color combinations.

A Tone is created by adding both White and Black which is grey. Any color that is "greyed down" is considered a Tone.

Tones are somehow more pleasing to the eye. They are more complex, subtle and sophisticated. Tone is also known as Values / “Chiaroscuro” (Italian word for Light & Dark), when tone is applied on a 2D image it gives them volume (3D).

Artists usually mix a little grey in every paint mixture to adjust the value and intensity of their pigment. Tones are the best choice for most interior decorating because they're more interesting. They work well in any Color Scheme you might plan

Chiaro (Light) Scuro (Dark)

Chiaroscuro is the technique of using light and shade in pictorial representation it is the arrangement of light and dark elements in a pictorial work of art. Contrasting effects of light and shade in a work of art.LEONARDO DA VINCI brought the technique to its full potential, but it is usually associated with such 17th-century artists as CARAVAGGIO and REMBRANDT, who used it to outstanding effect. The chiaroscuro woodcut, produced by printing different tones of a colour from separate woodblocks on a single sheet of paper, was first produced in 16th-century Italy.

This representation shows the elements that make Chiaroscuro Light, Shadow, Cast shadow reflected light and high-light.

Packaging Evaluation Kinder Bueno and Chocapic

The two products that I am comparing are kinder Bueno and Chocapic. Kinder Bueno is a famous
chocolate bar which is pack in a white and orange plastic foil packet white to represent milk and orange to spice things up give you the feeling that time is dragging. Orange is also related to sexuality and reproduction which increases your envy of having it. Kinder has made it a way so that the package
appears attractive to both adults and special children. The package has perforated ends for an easy
opening. The text is quite distinctive and the main display panel shows a picture of the bars and a
cross section of the filling. Also present is a glass of milk and hazelnut which represents the flavor of the filling. The reverse side of the packaging contains the ingredients, nutritional information and contacts. Inside the foil packaging, there are 2 bars which are both individually wrapped inside transparent plastic wrappers. The weight of the packaging is 43g. Kinder has made it a way so that once you open the plastic wrapping; there is a subtle smell of chocolate dusting. When you pick a kinder Bueno you noticed how light and delicate it is and you really get that you are see on the package 2 crispy wafers bars filled with really light and smooth cream with a nicely tempered chocolate coating.

Chocapic is also a very famous cereal made for children by nestle. It is packed in a rectangular
box made of carton paper on which and has an exciting image ofPico, a dog that loves chocolate with
a bowl of Chocapic cereal and it is very colorful brown, green, red and yellow to represent
chocolate, a green top boarder to represent fertility and growth, a red bowl in which the cereal to
represent love and passions for the cerealand finally they have use yellow for the dog t-shirt which represent clarity for making the right decision and relief from nervousness and exhaustion, yellow also represent sharpness and concentration skills. Chocapic has a strong chocolate flavor. In later advertisements it is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic. In addition, it is available on 3 sizes 350g, 500g, and 700g. This means that is covers all the different family sizes from nuclear to extended families with more than three children. In
addition, the package contains all the necessary information about the product
protein, calcium vitamins, barcode and so on. Another important attribute of the packaging is that
it provides children with stories about different games and toys of heroes' cartoons. Even if this packaging is very appreciated by children, it has not different from what Chocapic competitors do, so Chocapic has bring it to the next level to encourage persuade children to buy their brand or cereal by
adding a highly innovative and smart integrated 3D game animation to the package which turns the
cereal boxes into a small 3D videogame
console.

Both Kinder Bueno and Chocapic have competitors for Kinder it is other chocolate bar such as Cadbury, Kit-Kat, Cherry Rip, Twisted, Snickers, Mars, and for Chocapic it is Coco Pops, NutriGrain, Milo, Coco Crunch, Crunches and other cereal for kids. Both Kinder and Chocapic has to make it to the shelves so to pursued or encouraged customers to buy them, they have to use different strategies and marketing system but I personally prefers Chocapic strategies with is more innovative and attractive to children. Instead of using only TV, Billboards, testing points in supermarket, Website, Competitions advertisement Chocapic has added a small 3D videogame console to the box itself which makes it more outstanding on shelves and attractive to children eyes as children would prefer to buy Chocapic instead of other cereals to get the same 3D console for free. Kinder Bueno does not really have to make itself outstand on shelves as it appears quite everywhere in supermarket freezer has some people prefers it cold and hard, testing spots, near the cashier, front of the supermarket has it puts often put soldes its products and of course we can find it on chocolates shelves and it also have other advantage it has two types of kinder Bueno white chocolate and the normal one due to people prefers this means that Kinder Bueno has twice the chance of getting sale whereas Chocapic has only one flavor.

Kinder Bueno and Chocapic have use flexography printing on their packaging and they are both recycle
packages to protect the environment and which can be fold in the way we want but Kinder Bueno uses
plastic while Chocapic uses carton paper that why the kinder Bueno print and package look more elegant. Flexography is a printing method that is very is frequently used for printing on plastic, foil, acetate film, brown paper, plastic bags, milk carton, cereals carton, disposable cups, candy bar wrappers and other materials used in packaging; flexography uses flexible printing plates made of rubber or plastic. The inked plates with a slightly raised image are rotated on a cylinder which transfers the image to the substrate. Flexography uses fast-drying inks, is a high-speed print process, can print on many types of absorbent and non-absorbent materials, and can print continuous patterns (such as for giftwrap and wallpaper).

I think that Chocapic has gone a bit over budget on his packaging but its product look more innovative and outstanding on shelves that it was already and it’s kind of a publicity as lot of people and special children will talk about their new innovative console box whereas it seems that Kinder Bueno has stay in the budget plan on its packaging it has keep it very simple and elegant it is value for money. Kinder Bueno is for pleasure only but it contains a lot of fat and calories which is not quite healthy whereas Chocapic does not only look and taste good it contains all the things that our body needs in the morning to keep us healthy for our daily basic.

Chocapic

Kinder Bueno

Pepsi Famous Logo Of Paul Rand

Pepsi logo is not only one of the most well-known logos but also one of most greatly evolved logo over a great period of time. Over 100 of years of success the Pepsi Company still stands out in the beverage industry and despite the increasing competition in the market. Pepsi still remains successful in providing its consumers with satisfaction and quality.

Since 1903 the Pepsi logo still remains the same but with a very little innovation. The founder of Braham was the founder of the Pepsi logo which was first a scribble. Later when the drink became very popular, he decided to formulate the logo and it now appeared as a better version with more defined curves. The most visible change happen in the 1940 and 1950 the original red logo was given red and blue colour and with a slight change in the shape this was done by Paul Rand. Finally in 1998, when the company celebrated it’s 100 years of success Paul Rand decide to change the Pepsi logo into a sphere and it still remains the same until today 2011.

The shape of the Pepsi logo refer to a three dimensional globe with two opposite colors and with a white swirl in the middle, separating the globe into two halves. The typography is written alongside which give a fairly simple structure to the logo.

The Pepsi logo has two distinct colors one hemisphere red and the other hemisphere blue. The font or typography appears in white with a blue boarder to make it visible even form distance. Red normally represents anger, blood, fear, warning, death and blue normally represent the sea, sky, tranquility, harmony so the Pepsi logo is trying to tell you if you are hot, angry, tried drink a Pepsi and become cool, tranquility and relax.

The typography of the Pepsi logo is very simple and elegant ; roman and italicized style.

htttp://www.famouslogos.org/logos/pepsi-logo.jpg

Everything You Need To Know About The "DC" Door City Logo

Door City Footwear (Milton Glaser)


DC “door city footwear” is the highest class footwear, specializing in skateboarding shoes, snowboarding boots, Active Terrain footwear, women’s and children’s casual footwear, along with matching clothing.

This American company that has been into existence since 1993 with the efforts of Ken Block a snowboarder, racer, and is based in vista California since then DC no longer sales at door and no longer has ties to doors it’s simply DC shoes and the logo has been remade by Milton Glaser which is very simple, famous and chic.

DC shoes has experienced a massive expansion in the mid 1990’s and remain one of the skate boarding top brand just after Milton Glaser made the change in the logo. DC successfully gain nationwide, mall-based distribution while keeping hard-core skateboarders loyal by offering exclusive designs through skate shops only.

The two letters “D” and “C” are interlocked in the DC logo. “C” in the logo encloses a star that it is due to the significance which refers to the celebrity status the most famous wearers of DC brand.

The color of the logo is typical black that looks very chic and simple on several of its accessories or products. The font style is in bold is again not really complex but does justice to the logo as a whole.

Everything You Need To Know About The "IBM" Logo

Available at: - http://www.logoblog.org/images/ibm-logo.jpg

International Business Machine IBM (Paul Rand)

IBM is one of the world’s most decipherable logo designs as people say that it is difficult to read and understand but it is one of the best examples of a simple yet attractive and ideal illustrative logo or emblem for the brand. The IBM logo shows confidence, value, quality and innovative technology for customers.

Initially, the company adopted a globe version for IBM logo. Through the years, it was redesigned and improved several times. When globe version of IBM logo failed, the company employed a friendly and easy image for the logo design. In the renovated emblem, the letters ‘IBM’ were inscribed in a bold and impressive typeface. After some years, this IBM logo was again revamped but the alphabets were featured in the same manner.

IBM is recognized all around the world due to its easy going image. The IBM logo was re-designed by Paul Rand who had designed the previous logo as well. This logo is very much has the previous logo but with a more solid, bold and impressive typeface and a more balanced image.

The IBM logo holds a rectangular structure which defines high a corporate approach of the company. Inside the rectangle, the words IBM are inscribed or written in a highlighted bold fashion to attract the intention of people better and the eight parallel lines are shape in equals sign which is use in all great formulas or after all great formulas.

A black tint is used in a gracious way in the IBM logo; it is one of the most professional colours that can be used for logo designs. Black explains the strength of the company and gives a new direction and more elegance to the logo.

IBM logo represents a very simple and hard to forget typeface. The letters are written in a bold font which projects decent characteristics of the firm and its products. Alphabets in IBM logo have horizontal stripes which furthermore underline the attributes of IBM industry.