Packaging Evaluation Kinder Bueno and Chocapic

The two products that I am comparing are kinder Bueno and Chocapic. Kinder Bueno is a famous
chocolate bar which is pack in a white and orange plastic foil packet white to represent milk and orange to spice things up give you the feeling that time is dragging. Orange is also related to sexuality and reproduction which increases your envy of having it. Kinder has made it a way so that the package
appears attractive to both adults and special children. The package has perforated ends for an easy
opening. The text is quite distinctive and the main display panel shows a picture of the bars and a
cross section of the filling. Also present is a glass of milk and hazelnut which represents the flavor of the filling. The reverse side of the packaging contains the ingredients, nutritional information and contacts. Inside the foil packaging, there are 2 bars which are both individually wrapped inside transparent plastic wrappers. The weight of the packaging is 43g. Kinder has made it a way so that once you open the plastic wrapping; there is a subtle smell of chocolate dusting. When you pick a kinder Bueno you noticed how light and delicate it is and you really get that you are see on the package 2 crispy wafers bars filled with really light and smooth cream with a nicely tempered chocolate coating.

Chocapic is also a very famous cereal made for children by nestle. It is packed in a rectangular
box made of carton paper on which and has an exciting image ofPico, a dog that loves chocolate with
a bowl of Chocapic cereal and it is very colorful brown, green, red and yellow to represent
chocolate, a green top boarder to represent fertility and growth, a red bowl in which the cereal to
represent love and passions for the cerealand finally they have use yellow for the dog t-shirt which represent clarity for making the right decision and relief from nervousness and exhaustion, yellow also represent sharpness and concentration skills. Chocapic has a strong chocolate flavor. In later advertisements it is seen with a child preventing several thieves from stealing the cereal and explaining the origin of Chocapic. In addition, it is available on 3 sizes 350g, 500g, and 700g. This means that is covers all the different family sizes from nuclear to extended families with more than three children. In
addition, the package contains all the necessary information about the product
protein, calcium vitamins, barcode and so on. Another important attribute of the packaging is that
it provides children with stories about different games and toys of heroes' cartoons. Even if this packaging is very appreciated by children, it has not different from what Chocapic competitors do, so Chocapic has bring it to the next level to encourage persuade children to buy their brand or cereal by
adding a highly innovative and smart integrated 3D game animation to the package which turns the
cereal boxes into a small 3D videogame
console.

Both Kinder Bueno and Chocapic have competitors for Kinder it is other chocolate bar such as Cadbury, Kit-Kat, Cherry Rip, Twisted, Snickers, Mars, and for Chocapic it is Coco Pops, NutriGrain, Milo, Coco Crunch, Crunches and other cereal for kids. Both Kinder and Chocapic has to make it to the shelves so to pursued or encouraged customers to buy them, they have to use different strategies and marketing system but I personally prefers Chocapic strategies with is more innovative and attractive to children. Instead of using only TV, Billboards, testing points in supermarket, Website, Competitions advertisement Chocapic has added a small 3D videogame console to the box itself which makes it more outstanding on shelves and attractive to children eyes as children would prefer to buy Chocapic instead of other cereals to get the same 3D console for free. Kinder Bueno does not really have to make itself outstand on shelves as it appears quite everywhere in supermarket freezer has some people prefers it cold and hard, testing spots, near the cashier, front of the supermarket has it puts often put soldes its products and of course we can find it on chocolates shelves and it also have other advantage it has two types of kinder Bueno white chocolate and the normal one due to people prefers this means that Kinder Bueno has twice the chance of getting sale whereas Chocapic has only one flavor.

Kinder Bueno and Chocapic have use flexography printing on their packaging and they are both recycle
packages to protect the environment and which can be fold in the way we want but Kinder Bueno uses
plastic while Chocapic uses carton paper that why the kinder Bueno print and package look more elegant. Flexography is a printing method that is very is frequently used for printing on plastic, foil, acetate film, brown paper, plastic bags, milk carton, cereals carton, disposable cups, candy bar wrappers and other materials used in packaging; flexography uses flexible printing plates made of rubber or plastic. The inked plates with a slightly raised image are rotated on a cylinder which transfers the image to the substrate. Flexography uses fast-drying inks, is a high-speed print process, can print on many types of absorbent and non-absorbent materials, and can print continuous patterns (such as for giftwrap and wallpaper).

I think that Chocapic has gone a bit over budget on his packaging but its product look more innovative and outstanding on shelves that it was already and it’s kind of a publicity as lot of people and special children will talk about their new innovative console box whereas it seems that Kinder Bueno has stay in the budget plan on its packaging it has keep it very simple and elegant it is value for money. Kinder Bueno is for pleasure only but it contains a lot of fat and calories which is not quite healthy whereas Chocapic does not only look and taste good it contains all the things that our body needs in the morning to keep us healthy for our daily basic.

Chocapic

Kinder Bueno

Pepsi Famous Logo Of Paul Rand

Pepsi logo is not only one of the most well-known logos but also one of most greatly evolved logo over a great period of time. Over 100 of years of success the Pepsi Company still stands out in the beverage industry and despite the increasing competition in the market. Pepsi still remains successful in providing its consumers with satisfaction and quality.

Since 1903 the Pepsi logo still remains the same but with a very little innovation. The founder of Braham was the founder of the Pepsi logo which was first a scribble. Later when the drink became very popular, he decided to formulate the logo and it now appeared as a better version with more defined curves. The most visible change happen in the 1940 and 1950 the original red logo was given red and blue colour and with a slight change in the shape this was done by Paul Rand. Finally in 1998, when the company celebrated it’s 100 years of success Paul Rand decide to change the Pepsi logo into a sphere and it still remains the same until today 2011.

The shape of the Pepsi logo refer to a three dimensional globe with two opposite colors and with a white swirl in the middle, separating the globe into two halves. The typography is written alongside which give a fairly simple structure to the logo.

The Pepsi logo has two distinct colors one hemisphere red and the other hemisphere blue. The font or typography appears in white with a blue boarder to make it visible even form distance. Red normally represents anger, blood, fear, warning, death and blue normally represent the sea, sky, tranquility, harmony so the Pepsi logo is trying to tell you if you are hot, angry, tried drink a Pepsi and become cool, tranquility and relax.

The typography of the Pepsi logo is very simple and elegant ; roman and italicized style.

htttp://www.famouslogos.org/logos/pepsi-logo.jpg

Everything You Need To Know About The "DC" Door City Logo

Door City Footwear (Milton Glaser)


DC “door city footwear” is the highest class footwear, specializing in skateboarding shoes, snowboarding boots, Active Terrain footwear, women’s and children’s casual footwear, along with matching clothing.

This American company that has been into existence since 1993 with the efforts of Ken Block a snowboarder, racer, and is based in vista California since then DC no longer sales at door and no longer has ties to doors it’s simply DC shoes and the logo has been remade by Milton Glaser which is very simple, famous and chic.

DC shoes has experienced a massive expansion in the mid 1990’s and remain one of the skate boarding top brand just after Milton Glaser made the change in the logo. DC successfully gain nationwide, mall-based distribution while keeping hard-core skateboarders loyal by offering exclusive designs through skate shops only.

The two letters “D” and “C” are interlocked in the DC logo. “C” in the logo encloses a star that it is due to the significance which refers to the celebrity status the most famous wearers of DC brand.

The color of the logo is typical black that looks very chic and simple on several of its accessories or products. The font style is in bold is again not really complex but does justice to the logo as a whole.

Everything You Need To Know About The "IBM" Logo

Available at: - http://www.logoblog.org/images/ibm-logo.jpg

International Business Machine IBM (Paul Rand)

IBM is one of the world’s most decipherable logo designs as people say that it is difficult to read and understand but it is one of the best examples of a simple yet attractive and ideal illustrative logo or emblem for the brand. The IBM logo shows confidence, value, quality and innovative technology for customers.

Initially, the company adopted a globe version for IBM logo. Through the years, it was redesigned and improved several times. When globe version of IBM logo failed, the company employed a friendly and easy image for the logo design. In the renovated emblem, the letters ‘IBM’ were inscribed in a bold and impressive typeface. After some years, this IBM logo was again revamped but the alphabets were featured in the same manner.

IBM is recognized all around the world due to its easy going image. The IBM logo was re-designed by Paul Rand who had designed the previous logo as well. This logo is very much has the previous logo but with a more solid, bold and impressive typeface and a more balanced image.

The IBM logo holds a rectangular structure which defines high a corporate approach of the company. Inside the rectangle, the words IBM are inscribed or written in a highlighted bold fashion to attract the intention of people better and the eight parallel lines are shape in equals sign which is use in all great formulas or after all great formulas.

A black tint is used in a gracious way in the IBM logo; it is one of the most professional colours that can be used for logo designs. Black explains the strength of the company and gives a new direction and more elegance to the logo.

IBM logo represents a very simple and hard to forget typeface. The letters are written in a bold font which projects decent characteristics of the firm and its products. Alphabets in IBM logo have horizontal stripes which furthermore underline the attributes of IBM industry.

"Iron Maiden" Famous Logo Of Roger Dean

Iron Maiden

Iron Maiden is a heavy metal band dates back to the year 1971 when young Steve Harris became inspired by the music of Wishbourne Ash, Led Zeppelin and Jethro Tull, he then decided to formed his own band in 1975, starting as a bassist and songwriter. The current line-up of the band, besides its founder, includes Bruce Dickinson as the vocalist, David Michael Murray as the guitarist, Adrian Smith and Janick Gers as the two other guitarists, and Nicko McBrain on drums. The logo was a simple black and white logo which was redesign by Roger Dean the famous artist and illustrator designer.

Iron Maiden is one of the most successful heavy metal bands in the history, with their unique approach and innovative musical style of progressive metal. Both their logo and music is well-known around the world, there logo are found on my accessories such as t-shirt, short, caps and so on. Most people probably don’t know the fact that a lot of their songs are founded on historical events including those about Alexander the Great, The Flight of Icarus and the like. Their music is groundbreaking and infinite with the release of fourteen studio albums and selling over 100 million copies worldwide.

“Dance of the Death”, “Brave New World” and “Powerslave” are some of the most famous songs that have gained immense popularity among their fans.

Iron Maiden logo displayed above is very distinctive and was used on all Iron Maiden releases until 1995’s The X Factor album the logo was also design by Roger Dean but the group decided to use the old logo for the official releases as the new logo is not as famous as the old one.

The distinct shape of alphabets (especially that of “O”) in the Maiden logo shows the heavy metal imagery which the band is closely associated with. The Iron Maiden logo sold the highest number of T-shirt and merchandise than other metal bands. The font used is Metal Lord and indeed gives the Iron Maiden logo a slick metallic touch and finish and the grey and red colors in the font signify passion, strength and refinement.

Iron Maiden is one of the most well-know and successful metal band of all time.

http://www.famouslogos.org/iron-maiden-logo

Virgin Famous Logo Of Roger Dean

Virgin (Roger Dean)

Virgin is a popular branded founded by Richard Branson in 1970. The company’s business ranges from mobile telephone to transportation, travel, financial services, media, music and fitness. Virgin has shaped more than 200 branded companies globally, employing approximately 50,000 people, in 29 countries. Its mission is to run its business well by treating its customers with respect, giving them good value, high quality, and making the whole process as much fun as it could be. The net worth of the Virgin Group is above $2.5 billion

The largest of the 200 companies is Virgin Atlantic Airways, Virgin Holidays and the Virgin Retail Group. The brand name “Virgin” came up when Richard Branson and one of his partners started their first business, a record shop. They thought of themselves as virgins in the business.

The original Virgin logo, also known as the “Gemini” or “Twins” logo was also created by artist and illustrator Roger Dean. The logo featured a young naked woman in mirror with a large long-tailed serpent and the word “Virgin which was then change to “virgin” only in 1979 and it unchanged until now.

The Virgin logo’s design is extended across all its product and service categories, maintaining the same values or statues. This powerful logo has contributed largely to the company’s success.

The Virgin logo uses only one color which is red as red symbolizes action, confidence and courage all of which represent Richard Branson a lot. The Virgin Logo is handwritten and distinct which differentiates the company from its competitors.

http://cdn-2.famouslogos.us/images/virgin-logo.jpg

"Yes logo" Famous Logo Of Roger Dean

Yes logo (Roger Dean)

The “Yes” logo was created by roger dean in London, United Kingdom in 1968 for two well-known musicians bassist Chris Squire and vocalist John Anderson, Yes is a highly acclaimed progressive rock music band known for producing music that is marked by vibrant contrasts, tight harmonies and conceptual lyrics. The others band members at present include Steve Howe, Alan White, Benoit David and Oliver Wakeman.

“South Side of the Sky”, “Roundabout”, “Owner of a Lonely Heart”, “Heart of the Sunrise” and “Mood for a day” are some of the many popular compositions by Yes in a span of over forty years now. The most popular album composed by the band is probably “Fragile” that came out in 1994 and is still among the top selling albums in America and the logo has become very popular as well.

The band is highly influential, a huge commercial success, and enjoys a vast fan followers.

Roger has designed many artworks for the “Yes brand” by one of the most successful is the “Yes” logo itself.

The shape of the logo is quite unique taking a tide like shape and is designed very cunningly to attract immediate attention.

The shape and the colors used in makes the logo very eye catching. Two shades of blue in an embroidered patch, the red, yellow and black out linings all set the Yes logo apart from the others and the font of the Yes logo is very creatively designed and gives the it a very funky and classy look.

http://www.famouslogos.org/logos/yes-logo.jpg